BSRM
The Big Idea
To build the brand on the platform of SAFETY. Once you construct, CHANGE IS IMPOSSIBLE. Do not buy only on retailer’s recommendations.
Achievement
Mass market grew from 20% to 72%
Institutional market dropped from 80% to 18%
Market share 24%
100% sales on cash
Extra premium of BDT 1500 per ton than the nearest competitor.
SENSING PEOPLE’S MINDS
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